We seek to further strengthen our position as Leading Distributor in Palestine , by providing superior products to the Palestinian market. As a result our customers and consumers will reward us with leadership sales and profit, allowing our people, and the community in which we live and work to prosper.


We seek to retain the confidence of our customers through the quality, performance and reliability of our products and services, as well as through integrity, flexibility and openness in all our business dealings. We will strive for CONTINUAL improvement in all these areas and aim at sustaining our NO.1 position in the local market and always be the preferred supplier for every Palestinian customer.


(1) Power of People
Unipal will provide its employees with a supportive & transparent working atmosphere , then the employees will rework the company by making it the most profitable company in Palestine.
* We respect the capabilities of people
* We believe in team work in time of challenge
* Transparency is our working style
* We show ownership to wards the company
* We reward and celebrate success
* We endorse Professionalism and creativity

(2)Power of System
Unipal will consider quality assurance in developing its performance and increasing its efficiency.
* We believe in total quality management concept .
* Our decisions are data based.

(3) Customer Service
Unipal success depends on providing best in class customer service, in return our customers will reward us by delivering more sales, and considering Unipal as preferred supplier
* Customer Service is our goal
* Our relationship with our customers is build on mutual trust.

Unipal GTC is undoubtedly the leading fast moving consumer goods (FMCG) distributor in Palestine.
Founded in 1994, as privet shareholding company, and subsidiary of APIC (Arab Palestinian Investment Group www.apic.ps), Unipal Business has tripled in the last five years, despite political and economic challenges, today a healthy double digit growth rates are projected for the coming years.

With an unparalleled track record of sales growth, Unipal’s highly efficient distribution system delivers leading quality products and services that fulfill Palestinian consumer needs.
We pride ourselves on the quality of our management and our staff, who in addition to our financial strength and our resources, have enabled us to secure and service sole distribution rights for major multinationals such as Philip Morris International, Procter & Gamble (FMCG & Prestige Beauty). Heinz, XL Energy Drink HARIBO, Arrighi , AMERICANA and other well-known brands.
Unipal operates two main headquarters located in the West Bank cities of Ramallah and Hebron, with a branch Gaza and seven depots around the country that ensure sufficient stock levels, and timely supply of goods to the market place. This expansive distribution network in Palestine enables Unipal to effectively drive a product to a leading market position in a small time span.

Contributing to the success of Unipal is an executive team that is both responsive and astute to fluctuations in market demand. The company has sustained a solid financial position with high liquidity and efficient cash cycles.
Recently Unipal GTC started excavation works on its new Distribution Center location in Betuniya city, on a property of 8000sqm with a 6000 pallets capacity equipped with the most modern logistical technologies to support business expansion.

The Arab Palestinian Investment Company, Ltd. APIC, a leading Palestinian investor, is made up of a group of subsidiary companies that offer a wide range of products and services. APIC’s strategic investments in key sectors include trade, distribution, manufacturing and services. Its subsidiaries have established their leadership and commitment to the national economy through transparency and high performance standards. APIC’s vision is to achieve business and financial success by investing in market-leading companies, thereby elevating the community through resource, talent and economic development.

For more details, please visit www.apic.ps

Letter from the General Manager - Unipal General Trading Company

The year 2010 has been a breaking year in succession with a marked shift in growth driven by high market focus and operational excellence on all levels. The strong new brands supported by continent wide market infrastructures and continually exceeding customer expectations had enabled the company to achieve and exceed its goals and targets.
The company had also executed with excellence all of its market initiatives and made substantial progress in support ...

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