{"id":484,"date":"2020-11-02T13:12:35","date_gmt":"2020-11-02T13:12:35","guid":{"rendered":"https:\/\/unipalgt.demo.oyounmedia.com\/?page_id=484"},"modified":"2020-12-20T10:29:47","modified_gmt":"2020-12-20T10:29:47","slug":"capabilities","status":"publish","type":"page","link":"https:\/\/unipalgt.com\/en\/capabilities","title":{"rendered":"Capabilities"},"content":{"rendered":"\n<h2 style=\"text-align: center;\"><span style=\"color: #05427e;\">Unipal Cpabilities Provide Full Service Value Added FMCG Infrastructure<\/span><\/h2>\n<hr \/>\n<p>\u00a0<\/p>\n<div class=\"accordion\">\n\n\t<div id=\"accordion-3610807551\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3610807551-label\" class=\"accordion-title plain active\" href=\"#accordion-item-market-logistics\" aria-expanded=\"true\" aria-controls=\"accordion-3610807551-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Market Logistics<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3610807551-content\" class=\"accordion-inner\" style=\"display: block;\" aria-labelledby=\"accordion-3610807551-label\" >\n\t\t\t\n\n<p>Unipal operates the biggest most advanced full-service supply chain and logistics.<\/p>\n<p>Our state of art warehouses are the biggest in the Palestinian territories, managed through advanced warehouse management systems, and complement the end to end supply chine management system.<\/p>\n<p>Unipal operates 2 distribution centers in Ramallah (Food\/Cold Storage &amp; Non Food), one in East Jerusalem and one in Gaza.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1727954511\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1727954511-label\" class=\"accordion-title plain\" href=\"#accordion-item-whs-capabilities\" aria-expanded=\"false\" aria-controls=\"accordion-1727954511-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>WHs Capabilities<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1727954511-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1727954511-label\" >\n\t\t\t\n\n<ul>\n<li>The most advanced distribution center (DC) in Palestine.<\/li>\n<li>Ramallah DCs are 8,700 sqm, capacity of more than 12,500 pallets.<\/li>\n<li>Safety Stock of 45 days is kept at the WHs<\/li>\n<li>Special storage area :The DC is designed to store products that requires special storage conditions; cold \/freezing conditions, ambient conditions, and special controlled storage areas.<\/li>\n<li>Centralized control via warehouse management systems<\/li>\n<li>Product manipulation capability up to 50k units daily.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1550501579\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1550501579-label\" class=\"accordion-title plain\" href=\"#accordion-item-shipping-capabilities\" aria-expanded=\"false\" aria-controls=\"accordion-1550501579-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Shipping Capabilities<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1550501579-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1550501579-label\" >\n\t\t\t\n\n<ul>\n<li>Shipping Team of 30 people operate 15 Trucks to deliver products within 24-72hr from order per perfect orders criteria.<\/li>\n<li>Vans Operations: active 8 vans mainly in the food &amp; confectionary division to secure direct coverage.<\/li>\n<li>Vehicle Management &amp; monitoring technologies<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3723916423\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3723916423-label\" class=\"accordion-title plain\" href=\"#accordion-item-supply-chain-management\" aria-expanded=\"false\" aria-controls=\"accordion-3723916423-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Supply Chain Management<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3723916423-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3723916423-label\" >\n\t\t\t\n\n<ul>\n<li>Import and local purchase &amp; procurement management<\/li>\n<li>Cost-efficient shipping routes<\/li>\n<li>Production to shelf route management, sales forecast efficiency to satisfy market demand, with optimal case fill rates.<\/li>\n<li>Product registration and compliance to authority\u2019s regulation<\/li>\n<li>Labelling<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\t<div id=\"gap-702115231\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-702115231 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"accordion\">\n\n\t<div id=\"accordion-3522545174\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3522545174-label\" class=\"accordion-title plain active\" href=\"#accordion-item-route-to-market\" aria-expanded=\"true\" aria-controls=\"accordion-3522545174-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Route to Market<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3522545174-content\" class=\"accordion-inner\" style=\"display: block;\" aria-labelledby=\"accordion-3522545174-label\" >\n\t\t\t\n\n<p>Unipal Route-to-Market strategy is derived from its Mission &amp; Values, by providing full-service value-added FMCG distribution in the Palestinian market. Our company distributes high-quality branded FMCG products to every household via operating best in class Go-To-Market practices, for which trade and consumers reward us with leading sales and profits.<\/p>\n<p>And to fulfill this mission, during the past 25 years, Unipal has built a remarkable reputation in the market as being a trusted partner with the local trade, by offering an inclusive route to market to all trade channels, it being HFS high-frequency stores (traditional stores, groceries), modern trade, wholesalers, pharmacies, cosmetics stores, roasteries &amp; creperies, as well as HORECA.<\/p>\n<p>Palestine is a traditional market, a caecum of personal relationship, win-win approach, and innovative market practices, custom service to each customer, resulted in mutual trust, a cornerstone for Unipal business.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1611224180\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1611224180-label\" class=\"accordion-title plain\" href=\"#accordion-item-channel-operations\" aria-expanded=\"false\" aria-controls=\"accordion-1611224180-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Channel Operations<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1611224180-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1611224180-label\" >\n\t\t\t\n\n<p><strong><u>Channel Operations<\/u><\/strong><\/p>\n<p>Market Landscape: A traditional market based on a network of Wholesalers, who distribute to smaller retail stores, modern trade is still has the smallest share in the market.<\/p>\n<table border=\"0\" width=\"1153\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<td height=\"39\">\n<p>Total Universe<\/p>\n<\/td>\n<td>\n<p>~ 9,000 stores<\/p>\n<\/td>\n<td>\n<p>Of turnover (Weighted\u00a0Av)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"39\">\n<p>Traditional trade &amp; small supermarkets<\/p>\n<\/td>\n<td>\n<p>~ 7,600 stores<\/p>\n<\/td>\n<td>\n<p>74% of turnover<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"39\">\n<p>Supermarkets<\/p>\n<\/td>\n<td>\n<p>~\u00a0\u00a0 550 stores<\/p>\n<\/td>\n<td>\n<p>20% of turnover<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"39\">\n<p>Modern Trade<\/p>\n<\/td>\n<td>\n<p>~\u00a0\u00a0\u00a0 6 stores<\/p>\n<\/td>\n<td>\n<p>4 % of turnover<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p><u><strong>\u00a0Specialized Teams<\/strong><\/u><\/p>\n<p>To achieve best in class coverage, Unipal sales force is divided into a group of specialized sales teams, who focus on brand distribution and availability.<\/p>\n<p>Unipal has a dedicated sales team for each business line and business channel, Tobacco team, IQOS team, Food &amp; Nonfood retail teams, and dedicated Confectionary van operations, and the list doesn\u2019t stop here.<\/p>\n<p>A dedicated merchandising unit specializes in the visibility and implementation of 15 years old loyalty program.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3681803520\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3681803520-label\" class=\"accordion-title plain\" href=\"#accordion-item-key-account-management\" aria-expanded=\"false\" aria-controls=\"accordion-3681803520-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Key Account Management<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3681803520-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3681803520-label\" >\n\t\t\t\n\n<p>Although modern trade is the smallest fraction of the market, yet it\u2019s the fastest-growing one.<\/p>\n<p>Unipal has a dedicated sales team, who in cooperation with the marketing and commercial team, partner with Key Accounts on a long-term win-win partnership through a joined business plan\/contract.<\/p>\n<p>This partnership enables Unipal to maximize its portfolio availability, visibility, and competitiveness.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3812808426\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3812808426-label\" class=\"accordion-title plain\" href=\"#accordion-item-commercial-&#038;-trade-marketing\" aria-expanded=\"false\" aria-controls=\"accordion-3812808426-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Commercial &amp; Trade Marketing<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3812808426-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3812808426-label\" >\n\t\t\t\n\n<p><span data-preserver-spaces=\"true\">Building a partnership win-win relationship with the trade is a customized effort, Unipal has a dedicated team and multifunction structure to execute best in class commercial programs, driven from deep market dynamics understanding and long term relationship with the customer, via deploying<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Golden Store Program &#8211; a 15 years old legacy retail loyalty program<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Commercial Offering &#8211; a handcrafted value chain leading towards recommended shelf price, utilizing countless commercial tools, such as trade offers, annual and quarterly incentives, logistics incentives, among others<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Trade Marketing &#8211; dedicated approach to ensure best in class visibility achieved in stores, utilizing custom made displays and POSM materials<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-392988504\" class=\"accordion-item\">\n\t\t<a id=\"accordion-392988504-label\" class=\"accordion-title plain\" href=\"#accordion-item-business-development\" aria-expanded=\"false\" aria-controls=\"accordion-392988504-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Business Development<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-392988504-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-392988504-label\" >\n\t\t\t\n\n<ul>\n<li>Systems Development<\/li>\n<li>Suppliers (Brands Pipeline)<\/li>\n<li>Regional Expansion<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\t<div id=\"gap-1821854856\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1821854856 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><strong><span style=\"font-size: 115%; color: #003366;\">&nbsp; &nbsp; &nbsp; Corporate Support Functions<\/span><\/strong><\/p>\n<div class=\"accordion\">\n\n\t<div id=\"accordion-1085055806\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1085055806-label\" class=\"accordion-title plain\" href=\"#accordion-item-finance-&#038;-accounting\" aria-expanded=\"false\" aria-controls=\"accordion-1085055806-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Finance &amp; Accounting<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1085055806-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1085055806-label\" >\n\t\t\t\n\n<ul>\n<li><span data-preserver-spaces=\"true\">\u00a0Strong Financial position<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Efficient collection policy<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0The credit rating system in place<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Solid Financial Accounting System (MS Dynamics)\u00a0<\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2964196925\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2964196925-label\" class=\"accordion-title plain\" href=\"#accordion-item-external-relations\" aria-expanded=\"false\" aria-controls=\"accordion-2964196925-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>External Relations<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2964196925-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2964196925-label\" >\n\t\t\t\n\n<ul>\n<li>\n<p>&nbsp;Strong Corporate Affairs:<\/p>\n<ul>\n<li>Governments Ministries<\/li>\n<li>Legislation Bodies \u201cPSI, ISI, PCBS, Consumer Protection\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;Member and represented on board in many associations:<\/p>\n<ul>\n<li>Ramallah Chamber of Commerce<\/li>\n<li>American Palestinian Chamber of Commerce<\/li>\n<li>Palestinian Shippers Council<\/li>\n<li>Palestine Trade Center<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3973735589\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3973735589-label\" class=\"accordion-title plain\" href=\"#accordion-item-it-&#038;-systems\" aria-expanded=\"false\" aria-controls=\"accordion-3973735589-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>IT &amp; Systems<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3973735589-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3973735589-label\" >\n\t\t\t\n\n<ul>\n<li>\n<ul>\n<li><span data-preserver-spaces=\"true\">Achieving higher efficiency every day, enabling data-based decision making, using these tools among others:<\/span>\n<ul>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Business Continuity Plan in Place ( EY- BCP)<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">ERP System (MS Dynamics),<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">BI system (Tableau),<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Mobile Sales (IVY Mobility),\u00a0<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Sales Forecast ( Sales Forecast Pro)<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Workflow processing ( Laserfiche)<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Balanced Scorecard (Scoreboard),<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">HR System (MENA ME)<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Real-time distributor connection (ISIS, DI, CFR)\u00a0\u00a0\n<p><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\">Unipal operates advanced business infrastructure systems among which:\u00a0<\/span>\n<ul>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Advanced network &amp; servers<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Advanced firewalls &amp; data protection protocols<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Advance surveillance<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Advance security alarm systems ( fire, natural disaster,,, etc.)<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Vehicle tracking &amp; safety systems<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2284780306\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2284780306-label\" class=\"accordion-title plain\" href=\"#accordion-item-human-resources\" aria-expanded=\"false\" aria-controls=\"accordion-2284780306-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Human Resources<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2284780306-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2284780306-label\" >\n\t\t\t\n\n<p><span data-preserver-spaces=\"true\">A robust HR system is in place to manage the growing organization, including:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Recruiting and career development<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Evaluation and rewards<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Training and professional capacity development<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Health &amp; job well being\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Internal culture &amp; team building<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4047797678\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4047797678-label\" class=\"accordion-title plain\" href=\"#accordion-item-quality-assurance\" aria-expanded=\"false\" aria-controls=\"accordion-4047797678-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Quality Assurance<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4047797678-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4047797678-label\" >\n\t\t\t\n\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span data-preserver-spaces=\"true\">Unipal deploys P&amp;G global distributer systems across all functions which are considered our backbone for operational excellence.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Unipal is complying with P&amp;G QA standards with full implementation of the 19 Key Elements<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Operational reports for all KPI\u2019s and scorecards are available and periodically shared with our partners.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":474,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank-title-center.php","meta":{"footnotes":""},"class_list":["post-484","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/pages\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":25,"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/pages\/484\/revisions"}],"predecessor-version":[{"id":879,"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/pages\/484\/revisions\/879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"https:\/\/unipalgt.com\/en\/wp-json\/wp\/v2\/media?parent=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}