RegionsResult oriented, professional & passionate high impact leadership team,
efficient organisation that drives Unipal’s sustainable success.
Chief Executive Officer – Imad Khoury
Imad Khoury has served as the Chief Executive Officer of Unipal General Trading Company since 2007. Under his leadership, Unipal has become the No. 1 FMCG distributor in Palestine and an industry leader in Jordan. Imad has played a central role in the company’s expansion, establishing Unipal Jordan as the group’s first subsidiary outside Palestine and strengthening Unipal’s portfolio with globally recognised partners such as Ferrero, Mars Wrigley, Sunrice, and Al Alali, among others.
Imad began his career with APIC in 1997 as Chief Accountant at Siniora Food Industries–Palestine. He later held several senior roles, including CFO and COO across multiple APIC subsidiaries, before assuming his current position at Unipal. He also serves on the boards of APSC, AmCham, and several other Palestinian companies.
Imad holds a degree in Accounting and Business Administration from Bethlehem University, is a Certified CPA, and has completed executive programs at leading international institutions.
In 1998 Hisham joined Unipal as junior accountant, since then he built solid business and financial experience. Hisham manages the administrative and IT Systems functions in Unipal as well. Hisham spent 3 years with NBC as Financial Analyst focusing on costing, production and business efficiencies, and profitability.
Hisham graduated from Birzeit University with BA degree in Accounting.
Ala’a El-Deen Qaisi is the national Sales Director for consumer goods at Unipal Palestine.  With over 18 years in-market experience he joined Unipal in 2011 as Sales Representative, since then he assumed consecutively increasing responsibilities in an extremely challenging business environment.
Ala’a managing ~200 team members cross retail, wholesale, & key accounts and modern trade channels, as well as merchandising and support team.  Teams which services over 3,000 direct stores, cross West Bank, East Jerusalem and Gaza, representing leading multinational consumer goods company.
Ala’a holds Executive Master of Business Administrations from Birzeit University and BA in Business Administration from Hebron University .
Business Development Director – Abdeljalil Jaraba
Abdeljalil Jaraba leads the Business Development function at Unipal, driving the company’s growth strategy and shaping its future expansion. After successfully establishing Unipal Jordan in 2020 and serving as its General Manager, he transitioned to overseeing Unipal’s broader geographic expansion plans and building a strong pipeline of national and international partners. In 2024, he supervised the integration of the Reema hygiene paper business into Unipal Palestine, following earlier achievements such as developing and launching Unipal’s private label brand, GloPal.
Abdeljalil also oversees Unipal’s digital transformation efforts. He and his team develop and implement digital sales, merchandising, and business intelligence tools that enhance operational efficiency and support Unipal’s continued market leadership.
From 2016 to 2020, Abdeljalil served as Sales Director and Operations Manager for Unipal Palestine. He originally joined Unipal in 1999 as a Van Sales Representative, gaining extensive experience across all trade channels and markets, including Palestine, Jordan, and P&G–Egypt. He later held the position of Sales & Marketing Manager at Siniora Food Industries–Palestine, an APIC subsidiary, before returning to Unipal to occupy senior roles across Sales, Marketing, Operations, and Business Development.
Abdeljalil holds both an MBA and a BA in Business Administration from Birzeit University.
Abdeljalil held a position of Sales & Marketing Manager Siniora Food Industries-Palestine an APIC subsidiary, then moved into different functions at Unipal mainly in Sales, Marketing, Operations and Business Development.
Abdeljalil graduated from Birzeit University with MBA & BA degree in Business Administration.
[/text_box] [/ux_banner] [/col] [/row]
Finance Manager
Lama Dweik serves as the Finance Manager at Unipal, leading the company’s accounting and finance function. She contributes to the development of Unipal’s financial policies and guides the accounting team in implementing these policies with high efficiency and accuracy.
She and her team manage accounts receivable and accounts payable, including invoice processing, collections, payment settlements, and bank transfers. Lama ensures smooth financial operations, strict compliance with company policies, and the integrity of financial reporting in a fast-paced business environment.
Lama joined Unipal immediately after graduating with a bachelor’s degree in accounting from the University of Jordan in Amman, and has progressed steadily within the company to reach her current position.
In 2016 Irena Kawwas rejoined Unipal to drive company’s growth and acquisition of new businesses, since then the business handled has doubled, with best in class commercial & marketing practises.
Previously Irena acquired commercial, marketing and business development experience handling consumer business in Palestine, since joining Unipal as junior staff in 1998, spent 3 years with FMCG multinational P&G in Europe, held FMCG sales & marketing position in MSS, APIC subsidiary.
Irena holds MBA degree from Kellogg’s Business School – Northwestern University, High Diploma in Marketing & BA in Science from Birziet University.
Sales & Marketing Director/ Tobacco & Ooredoo
Qais Maghari joined Unipal in 2006, since then he moved the corporate ladder from junior sales representative in consumer goods, through various supervisory & managerial positions in both sales & marketing, gathering a substantial experience.
Since 2018 Qais heads the both Tobacco & Telecom businesses, Qais put his experience to strengthen and modernize operations in his unit.
Qais holds a bachelor’s degree in Business Administration from Al Azhar University in Palestine.
General Manager Unipal Jordan
He had a role in the acquisition process when Unipal acquired Al Jihan company in 2020  in Jordan. and since then, Nassar has became the Business Support and Development Director for both the Palestinian and Jordanian markets.
In 2017, alongside his team he successfully launched IQOS products in Palestine, operating several IQOS retail shops, and exclusive consumer engagement program.
Nassar joined Unipal in 2016, with solid managerial and business experience in Saudi Arabia with Gulf Taleed, as Consumer Engagement Manager. As well as experience in PR, project management, marketing, and sales
Since joining Unipal in 2009 as junior staff in Supply Chain Department, Mohammad gathered substantial experience managing the supply chain FMCG operations, covering all aspects of purchases functions, import logistics & operations. Mohammad implemented robust & efficient work cycle within SC function, and he was quickly promoted to assume higher corporate responsibilities.
Mohammad graduated AAU-Palestine with bachelor’s degree in Accounting.
Supply Chain, Purchasing & Logistics Director Â
Amr overseas the core of Unipal operations, managing the biggest and most advanced Distribution Center in Palestine, with best-in-class storage, handling, and shipping systems.
Amr holds Master of Business Administration and BA in Finance from Birzeit University.
Human Resources DirectorÂ
Asma Imtir has served as Unipal’s Human Resources Director since 2020, overseeing the company’s human capital across Palestine and Jordan. With more than 700 professionals under her remit, Asma ensures that Unipal’s teams benefit from a supportive work environment, comprehensive employee benefits—including health insurance and work–life balance initiatives—and continuous training and professional development opportunities.
Asma joined Unipal in 2003 as an Administrative Assistant and has since progressed through multiple roles in HR management, recruitment, training, and administration. Since 2011, she has held managerial positions within the HR function, playing a key role in shaping Unipal’s people strategy. She introduced modern HR systems covering compensation management, performance evaluation, and employee engagement, supporting the company’s growth and organisational development.
Asma holds a degree in Computer Programming, complemented by several professional certifications in Human Resources.
Beside his current position, since 2019, Ayman acts as General Manager for Capital Tobacco Company.
Ayman holds BA in Finance from Birzeit University.